YouTube is a place where almost all people of the world come to watch interesting content. Since its inception, this platform has become an indispensable advertising and marketing tool for businesses in any industry.
If you own a business and do not run a channel for marketing purposes, then this is rather strange for today’s realities. You should think about the fact that now all companies are on social networks.
Today we will talk about what points you should pay attention to when launching a channel and how to promote it without the need to often buy YouTube subscribers.
Brand channel: pros and cons
The reason why many companies use marketing on this resource is because of its high efficiency. This platform is a great way to spread the word about you.
Many brands choose to create a channel and post videos on the platform to increase company visibility and connect with their audience. Most of them are even ready to invest in promotion, for example, order advertising or buy real YouTube subscribers.
If your company has a product to sell, adding an informative and entertaining video can quickly get your product in front of hundreds of millions of potential customers. If the company offers a service, you can talk about that service.
After watching the video, customers can leave comments and ask questions — commenting back provides an opportunity to promote a business or provide noticeable customer service.
Video is not only a way to reach an extremely large audience, but also one of the most financially rewarding online marketing platforms. The platform makes it easy and fast to create a channel, upload content, and connect with users, all at no cost to businesses.
What types of videos can be created: interesting ideas
Video marketing is one of the available tools for promoting a business. There are three categories of videos that can be uploaded to: Channel Videos, Live Streams, and Ads. Each serves its own purpose.
- Video content within a channel is simply videos that you upload to your channel. To create effective marketing videos, you need to create interesting content. It can be both entertaining and informational.
The video size should be approximately 1280×720 pixels. This is enough to be viewed on a regular computer or smartphone with a pleasant quality. The largest content that can be uploaded is 3840×2160 pixels and the smallest is 426×240 pixels.
The aspect ratio of the player is 16:9, known as widescreen. By default, the maximum length is 15 minutes, but it can be easily changed in the settings. To do this, increase the limit, this will allow you to get up to 12 hours or a limit of 128 GB.
- Live broadcasts. Every year there has been an increase in the popularity of watching live video. Access to live broadcasts opens when the channel has 1000 subscribers.
- Video advertising. Channel creators can monetize their videos by setting up an advertising campaign in Studio.
How to properly promote a channel
Now that you understand why you should use this platform for business, here are some tips on how to use this site for your brand:
Include effective calls to action. Overlay in YouTube is a small banner that is in the player, it attracts the attention of the viewer. Its use will increase the number of subscriptions, stimulate sales, attract a user to the company’s website, and redirect to a recommended video. The target can be selected according to the needs.
Add a custom subscribe button. It is desirable to set up a subscribe button that viewers can click at any time while watching the video.
Make your content accessible. By adding subtitles, you can open your content to a wider audience, including people who are hard of hearing or deaf. The platform also indexes subtitles to understand what the video is about and to whom to recommend it.
Promotion on YouTube is an integrated approach that requires a lot of time and knowledge of all the details. If you want to apply a professional approach to promoting your company, then contact the experts who will help you. This will make it easier for you to succeed.